Celedones Product Design: 2019
This was an individual project, with the goal of creating a brand identity set for a fictional beauty care line. I created the brand identity and packaging for a Greek Mythology themed body care kit, Celedones. Inspired by the mechanical siren-like creations in the mythology I developed an illustration, which set the overall persona of the brand. I incorporated Greek patterns and after a few iterations I solidified the brand packaging designs. I went with a black and gold color palette, created a custom illustration, and designed the other elements of the packaging set.
I got inspiration after being introduced to Hajime Sorayama’s work through a music video and through his art style as shown below. After searching for ideas for a name, I learned about Hephaestus’ mechanical aides, the Celedones. I felt like this would be a perfect opportunity to combine Greek Mythology and Hajime Sorayama’s style while using the siren like nature of the Celedones to promote beauty. I started with the illustration and the golden aspect of the Celedones helped form the color palette. I drew from Greek art to create the patterns and from Sorayama’s retrofuturism to design the logo. 
