Kinokuniya - 2020
This was an individual project, with the goal of creating a brand identity set for an existing business. I redeveloped the brand identity for the Japanese-based, global bookstore Kinokuniya. I created a new logo, a symbol set, a store map, and brand collateral mockups. I created a calming color palate and developed symbols for the different categories of books in the store, which I used to create a store map. I then created some brand collateral mockups.
I knew about the Kinokuniya in Carrollton, TX from some of my different visits and thought that it would be an interesting location to rebrand. Trying out a new approach using semiotics, I used the words Geeky and International to brand the business, based on some of the clientele and the numerous locations across the world. Using the words I came up with different symbols to represent the words then combined them to make a logo. Then I chose a cooler color palette to reflect the atmosphere of the store. After designing the initial logo for the store, I created symbols to reflect the different merchandise available at the stores. After some refinement I used the half circle in the original and two dashed lines to link the logo and the individual symbols. I then used the symbols to create a map and developed a series of mockups for the business.